Karen Partridge
OpinionHow to tailor comms to changing work patterns
In this ever-changing market, it is easy to lose sight of the original aim for occupational pensions. It seemed obvious, but a good quality pension was simply a retention mechanism.
OpinionKeep things simple when communicating costs and charges
The Financial Conduct Authority’s new rules around the disclosure of transaction costs was largely welcomed by the pensions industry. Transparency makes sense. The question is, how do we communicate this information to members in a way they will understand?
OpinionSegmenting the membership – why it's done and how it works
Segmentation is a clearly identifiable trend in communications today. This is unsurprising, because information that is segmented talks directly to an individual’s situation and is a powerful way of engaging the user.
OpinionAddressing diversity in scheme communications
Do you remember the John Lewis Christmas advert? The one with the penguin? Monty?
- Opinion
Five steps for building a reform engagement strategy
As someone who works in the pensions industry I have been aware of every headline heralding the April 2015 reforms. But before we consider an appropriate strategy, let’s consider the average member.
- Opinion
Why fancy tools are not enough to communicate with savers
The effectiveness of online portals and tools as communication devices is largely dependent on the way they are used – the mere act of putting a tool online is not, I would argue, communication.
- Opinion
Why pounds-and-pence charges are not enough
We are all well aware of the issues of transparency and accountability, especially in these times when one financial services scandal after another hits the press on a regular basis.